Cracking The Influence Code
The Art and Science of Human Connection
Master the hidden psychology that makes people want to say yes — ethically, powerfully, and without manipulation.
The Problem It Solves
Most leaders rely on authority, logic, or repetition to get buy-in. When those fail — and they do, constantly — teams stagnate, deals collapse, and change initiatives die. The problem isn't the message. It's the missing understanding of how the human brain actually processes influence.
What You Walk Away With
David decodes the neuroscience of trust, the psychology of resistance, and the behavioural economics of decision-making into a practical framework your leaders can apply the next day. Audiences leave knowing how to connect, persuade, and inspire without pressure tactics.
The Framework
NLP · Neuroscience · Behavioural Economics
Outcomes
Your leaders leave able to:
- ✓ Understand the three neurological triggers that determine whether people trust you or resist you
- ✓ Apply the Influence Code framework to any high-stakes communication scenario
- ✓ Replace pressure tactics with ethical influence strategies that produce lasting commitment
- ✓ Build rapport across cultural and hierarchical divides within minutes
- ✓ Decode the subconscious signals that tell you exactly how someone is processing your message
Ideal Audience
C-suite leaders, senior management teams, sales forces, HR and change-management professionals, and any team that needs to create alignment across diverse stakeholders.
About this keynote
Cracking The Influence Code is David Watts’ signature flagship keynote — the one talk that distils thirty years of mastery in NLP, neuroscience, and behavioural economics into a single, transformative experience.
This is not a talk about communication tips. It is a deep dive into the hidden psychology that separates leaders who inspire voluntary commitment from those who exhaust themselves pushing uphill.
Drawing on David’s own extraordinary journey — a childhood accident that shredded his soft palate and threatened to silence him forever — this keynote is as much a demonstration as it is a teaching. David is living proof that when you master the code of human influence, you can achieve what others believe is impossible.
The framework
The Influence Code integrates three domains of science that are rarely taught together in a corporate setting: Neuro-Linguistic Programming (NLP), behavioural neuroscience, and behavioural economics. Together they reveal a consistent, repeatable pathway to genuine human influence that works across cultures, hierarchies, and industries — and it never relies on pressure, scarcity tricks, or manipulation.
Why it lands
Leaders don’t remember frameworks. They remember the moment something clicked. This keynote is built around those moments — live demonstrations of the brain’s machinery, drawn from real boardrooms, real negotiations, and real failures turned into method. Your audience leaves with language they can use in the very next conversation.
From the Room
We have used many keynote speakers over the years. David operates in a completely different category. He doesn't just inspire — he gives your people tools they actually use on Monday morning.
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