Code
The Book
Cracking The Influence Code
The Art and Science of Human Connection
Three decades of mastery in NLP, neuroscience, and behavioural economics, distilled into one field guide for anyone who has to move people — without manipulation. The book behind the keynotes.
Order links to be confirmed at launch.
What's Inside
Four parts. Thirty-two chapters. One repeatable system.
From the neuroscience of first impressions to the architecture of a win-win negotiation, the book moves from why people decide the way they do to how you can communicate with that machinery — ethically, and on purpose.
The Frameworks Inside
Six named, memorable frameworks — the same ones behind the keynotes — so the ideas survive contact with a busy week.
Who it's for
Leaders & executives
Anyone who has to move people without the lever of authority — and wants to do it ethically.
Sales & negotiation professionals
For whom a single insight into buyer psychology pays for the book a hundred times over.
Coaches, consultants & communicators
Who want the science beneath the soft skills, organised into frameworks they can teach.
Start Reading Free
Read Chapter 1 before you buy.
Drop your email and the opening chapter lands in your inbox — the Roneo tube, the ball, and the moment a boy decided he would speak.
No spam. The chapter, and the occasional idea worth your time.